I recently attended a class on using email as a marketing tool. The speaker went through her best rules for creating emails that connect and convert clients. As I listened, my brain kept pin ping pinging! I loved every one of the practices she was describing, and recognized they were familiar to me from my work as a sexuality educator!
As I thought about it I realized that at the core of both email marketing and teaching kids values-based, healthy sexuality is the relationship. The relationship between the business and the client, or the relationship between trusted adult and child.
Turns out, the rules for creating a great relationship transcend fields!
I hereby present to you: the 4 rules email marketers and sexuality educators both use to get optimal results, with some added explanations of how to use them in your own life to talk to your kids about sex and sexuality!
- Never lie- to yourself, to your partner, to your kids. Many of us don’t know how to answer our kids questions about sexuality in an honest, age appropriate manner- now is the time to learn how, no matter what age your kid is! If you need some help- work with professionals, that’s what we’re here for!
- Write like you talk- or, talk like you talk 🙂 Don’t read your kids text book explanations, they don’t understand what ‘fertilization’, ‘consent’, and ‘values based’ mean. Learn the slang, explain things in kid friendly words and just be yourself, be normal.
- Ditch the ideal client avatar- this is your kid, wonderful and irritating and their own person. Probably not the one you imagined before they were born 🙂 Be there for them as they are, not as you wish them to be. They might be asking questions you never anticipated, or going through things you never wished for them- show up for them no matter what, let them know you are unequivocally in their corner- be their trusted, loving adult. Especially when it comes to sexuality.
- It takes about an 8 email sequence to convert a client- it’s an ongoing conversation. Start early, start young (I recommend infancy, check out my Instagram to learn how). It’s not about one talk (The Talk), it’s not about just getting them through puberty- you’re creating a relationship, a language, a family culture!
What other things would you add to the list?
I’d love to hear them!
Yonina Rubinstein is a sexuality educator, certified intimacy coach and author of the recently published ‘Sexuality After Childbirth’. She made aliyah as a child and resides with her family in Efrat.